This show will cover two significant growth opportunities for promotional distributors: 1) the use of brands for business, event, promotional, rewards and recognition, and corporate amenities, and 2) the emerging field of engagement being powered by the ability to connect all employees or other stakeholders through a smartphone application with highly measurable results. We will discuss the marketplaces, their sizes, the decision makers, and the new types of solutions distributors can bring to clients that are mission-critical to most businesses today.
An overview of the business of selling brands, the applications, how to make money.
What distributors need to know to profit from brands and how they make money.
An overview of the business of selling engagement services, including technologies, catalogs and related services.
1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.
About the Speaker:
Bruce Bolger is President of the Enterprise Engagement Alliance at TheEEA.org, an outreach organization focusing on the development of a formal field to help organizations achieve results through the proactive involvement of all stakeholders. EEA is publisher of ESM (Engagement Strategies Media) at EnterpriseEngagement.org, which provides ongoing coverage of this new field, and of RRN at RewardsRecognitionNetwork.com, which focuses on all types of rewards used in incentive, recognition, loyalty and business gift programs. Bolger has over 25 years of management experience in rewards, recognition, and engagement. He was a co-founder of the Forum for People Performance Management and Measurement. He is a frequent speaker on topics related to engagement and provides consulting on implementation to corporate practitioners and engagement solution providers. Bolger is author of “Enterprise Engagement for CE0s: The Little Blue Book for People-Centric Capitalists” and co-author of “Enterprise Engagement: The Roadmap.”
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