With the average person looking at their smartphone over 150 times a day, what if they saw your ad, your brand, your company? Geotargeting is a reasonably inexpensive way to target potential customers and increase your business. Geotargeting is a data-driven business with sophisticated techniques. This is an introduction to Geotargeting that includes mobile geofencing, addressable geofencing, and other opportunities. Joel was exposed to this area while working on political campaigns in recent months. It was clear to him that Geotargeting could work for distributors seeking to increase their customer base and prospect list.
Attendees will learn:
Learn what mobile geotargeting is.
Get fundamental knowledge to allow you to explore adding geotargeting to your advertising budget.
Add geotargeting to your knowledge base to help clients run more effective promotional programs.
1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.
About the Speaker:
Joel Schaffer MAS is CEO and Founder of Soundline, LLC. Soundline is the pioneering supplier to the promotional products industry of audio products, CDs, CDROMS and computer interactive promotions. He has brought many innovations to the industry over the last 51 years. Joel has 51 years of promotional product industry experience. He is proud to say “I was a distributor”. He has served on the PPAI Board of Directors and was inducted into the PPAI Hall of Fame in 2017. He is past chairman of both SAAGNY and the SAAGNY Foundation. He is a SAAGNY Hall of Fame member. He is the second recipient of ASI’s - Marvin Spike Industry Lifetime Achievement Award. He is the recipient of PPAI’s Distinguished Service Award. He has been recognized by Counselor Magazine as one of the industry’s 50 most influential people. He has facilitated an education program for every regional association in the industry, thus continuing a career as a teacher. He is a frequent guest writer in Counselor, PPB and other industry publications. He has facilitated over 200 classes for the national association, regionals, ASI and for other associations.
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