Each season we embark on an epic journey to discover WHAT'S NEW? Not surprisingly, after several transformative years, it's understandable that our lives have shifted in many ways and A CHANGE IN PERSPECTIVE can be expected.
Preppy is back…again. We’ll explore why and what that looks like this time around in our CLUB HOUSE trend.
We'll also revisit what it takes to gear up for an increasingly active life in our trend called THE MODERNIST.
Then we'll journey into A LIFE REIMAGINED - where our health and eagerness to reconnect become tangible products we can offer our customers. We'll identify and outfit ways to BREATHE EASY and we’ll build a case as to why PLAY DATES that creatively mix work and play, could be the key to our success in 2023. These are the trends we're here to reveal on our exploration of WHAT'S NEW?
• PREPPY is all about COLLEGIATE influences of the IVY LEAGUE variety, in sporty, key itemsTwo of the four pillars that structures HAPPINESS is Connectedness & Being Part of Something Bigger Than Yourself and why that is important.
• THE MODERNIST defines a very different, yet equally important way of dressingLooking out to 2022, what will be relevant in wearables.
• PREPARE-WARE is apparel for changeable conditions.
About Vicki: Vicki Ostrom, is a futurist, trend editor for SanMar and founder of Trendependent, a collective of curious people looking at how society works. Trend moves brands forward when applied to real life situations. Over the past 22 years, Vicki has learned to OBSERVE and INTERPRET trends and identify how they are ACTIVATED in products.
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